Session two
🎯 Behavioural Build-Up
Session two memory deck
The memory deck is a cut-down and annotated version of the slides we followed in our workout together. The idea is for this to act as an aid to your memory as well as let you share models and ideas with your team.
Cooldown activities
To read…
EAST™: Four simple ways to consider behavioural biases
The UK Behavioural Insights Team’s booklet explaining their EAST framework along with lots of examples of how they’ve applied it to policy, health, and finance.
You can use this in the Action stage of the relay but also throughout any communications.
The Choice Factory by Richard Shotton
A great way to learn about the biases people have when making decisions. Clearly structured so you can pick up 25 biases from this book.
When Coffee and Kale Compete
I mentioned the Jobs To Be Done process a lot without going into any detail. If it’s detail you want, then this book is a great introduction. When Coffee & Kale Compete, can be found here as a free PDF or a link to buy on Amazon.
“Self Control and Commitment: Can Decreasing the Liquidity of a Savings Account Increase Deposits?” by Beshears et al (2018)
This paper compares people’s preference for a savings account which has penalties for withdrawing or other limitations – even when the interest offered is lower on such an account. An interesting account of how people approach making decisions about their money.
To watch…
Are we in control of our own decisions?
Dan Ariely’s first TED talk – and still his best I think. He covers the example we went through on the power of using defaults for organ donations and lots more interesting research from his team at Duke University.
Perspective is everything
Rory Sutherland is quite the character and shares how helping shape people’s perception is often more useful than attempting to change reality. Rory’s a funny, witty, and straight-talking chap and has lots of other talks online too.
The Fun Theory: Bottle Bank
How to get people to recycle using hedonic value? Here’s The Fun Theory’s idea of the Bottle Bank Arcade.
The Fun Theory: The Speed Lottery
The speed lottery idea to change behaviour through fun and positive reinforcement.
BA Flight Safety video
Here’s the video from BA and Comic Relief which solved the problem of people not paying attention to the safety announcements by increasing the hedonic value of the information.
To listen…
How to stop screwing up your finances (interview with Dan Ariely)
If you’d rather listen to Dan Ariely talk specifically talk about the decisions we make around money, then this US podcast gives him the chance to share his thoughts.
Afford Anything podcast: Episode 257
Extras…
The Darwin Economy
An easy to ready book on evolutionary psychology and it’s impact on economics and decision making.
By Robert H. Frank
Evil by Design: Interaction Design to Lead us into Tempation
Writen for designers, this is a visual walk through how design patterns can push people into unwanted behaviours. As with any book which includes reference to websites, the examples can seem old but the underlying mechanisms are still relevant.
By Chris Nodder
The Hit Makers: How Things Become Popular
A great read on the theories behind why music, film, memes become popular. It covers some basics from psychology and economics with familiar case studies.
By Derek Thompson