Workout three
🎯 Model behaviour
Workout three memory deck
The memory deck is a cut-down and annotated version of the slides we followed in our workout together. The idea is for this to act as an aid to your memory as well as let you share models and ideas with your team.
Cooldown activities
To read…
EAST™: Four simple ways to apply behavioural insights
The UK Behavioural Insights Team’s booklet explaining their EAST framework along with lots of examples of how they’ve applied it to policy, health, and finance.
How people decide what they want to know
The 2020 paper from Tali Sharot and Cass Sunsteins on the value of information.
To download…
The Behaviour Canvas (with notes)
An editable verison of the Behaviour Canvas. This is useful for brainstorming ideas and getting initial thoughts down before moving to the Behaviour Relay model.
The Behaviour Relay®
The Behaviour Relay model in full with inner and outer rings.
Extras…
Mental Notes cards
A great set of cards which detail the major heuristics / rules of thumb. They’ve sold out of physical cards, but they post online versions on the website.
The Psychology of Starbucks
A blog post from Kent Hendricks about the 6 psychological tricks that Starbucks are using in their menus.
Yes Prime Minister demonstrating framing
Using nudges for charities
We talked about how default amounts within online forms can help charities encourage more donations. Here are a few documents which specifically explore how the principles of behavioural psychology can help charities.