Workout three
👍🏼 Behaviour models and heuristics
Workout three memory deck
The memory deck is a cut-down and annotated version of the slides we followed in our workout together. The idea is for this to act as an aid to your memory as well as let you share models and ideas with your team.
Cooldown activities
To read…
EAST™: Four simple ways to apply behavioural insights
The UK Behavioural Insights Team’s booklet explaining their EAST framework along with lots of examples of how they’ve applied it to policy, health, and finance.
From advert to action: behavioural insights into the advertising of financial products (FCA Occasional Paper 26).
Lots of examples of applying various heuristics into financial adverts. A good one for arming yourself ready for talking with compliance teams. 😁
Behaviour Change Techniques Taxonomy (v1)
From the COM-B model of behaviour change, this lists and describes all the techniques which can be applied when tempting to change behaviour.
For your Library
Predictably Irrational: The hidden forces that shape our decisions.
I can’t say enough great things about this book. Accessible, engaging, and still manages to capture a lot of the science behind the stories of nudges and behavioural heuristics. Do search for Dan Ariely’s videos online too.
To watch…
Are we in control of our own decisions?
Dan Ariely’s first TED talk – and still his best I think. He covers the example we went through on the power of using defaults for organ donations (and Elton, he even specifically refers to the Netherlands!?!) and lots more interesting research from his team at Duke University.
To listen…
How to stop screwing up your finances (interview with Dan Ariely)
If you’d rather listen to Dan Ariely talk specifically talk about the decisions we make around money, then this US podcast gives him the chance to share his thoughts.
Afford Anything podcast: Episode 257
Extras…
“Economical with the truth” – FCA Insight article
Laura Smart, from the FCA’s specialist Behavioural Economics and Design Unit, shares examples how framing and relativity can be used to mislead.
https://www.fca.org.uk/insight/economical-truth-misleading-advert
Mental Notes cards
A great set of cards which detail the major heuristics / rules of thumb. They’ve sold out of physical cards, but they post online versions on the website.
The Psychology of Starbucks
A blog post from Kent Hendricks about the 6 psychological tricks that Starbucks are using in their menus.
Yes Prime Minister demonstrating framing
Coglode Nuggets
A seriously attractive set of cards which outline the major behavioural heuristics along with some details of the key experiments. These are also seriously expensive.
Nudges: Improving decisions about health, wealth and happiness
How could any course talking about behavioural interventions not include the most popular book on the subject. The seminal book by two of the proponents of behavioural economics, Richard Thaler and Cass Sunstein, contains an entire section specifically on decisions regarding money.
By Richard Thaler & Cass Sunstein
Persuasive Technology: Using computers to change what we think and do
BJ Fogg’s text book based around his behaviour change course at Stanford University. Lots of detail in here but this is a text book, not a pop-psychology book, so it’s not one for bedtime reading.
By BJ Fogg
The Behaviour Change Wheel: A guide to designing interventions
The text books from the UCL team who created the COM-B and Behaviour Change Wheel methods. While it’s a text book, it does contain lots of examples in the health sector and worksheets.
By Susan Michie, Lou Atkins, and Robert West
Engaged: Designing for behaviour change
This is like a book version of our course. Amy Bucher covers a lot of detail on designing with behavioiur change in mind and refers to the COM-B model. Written exceptionally well, and super easy to read.
By Amy Bucher
Using nudges for charities
We talked about how default amounts within online forms can help charities encourage more donations. Here are a few documents which specifically explore how the principles of behavioural psychology can help charities.