Workout five
🔬The Behaviour Lens (Part 2).
Workout five memory deck
The memory deck is a cut-down and annotated version of the slides we followed in our workout together. The idea is for this to act as an aid to your memory as well as let you share models and ideas with your team.
Cooldown activities
To read…
Billions on the Sidewalk: Improving Savings by Reducing Investment Mistakes
The paper I mentioned which talks about how education should work to help people make progress in their financial life. Some of the ideas here challenge the behaviour-first approach. This is because the author is an economist. However, don’t hold that against him, there’s some very useful detail in here.
For your Library
Spent: Sex, evolution, and consumer behaviour.
In Spent Geoffrey Miller applies this revolutionary science's principles to a new domain: the sensual wonderland of marketing and status seeking of consumer culture.
To listen…
The Pessimist’s Archive: The Walkman
Reporting on the craziness which erupted when people started wearing headphones in public.
Extras we mentioned…
The science of Sans Forgetica.
The effect of language on economic behaviour: Evidence from savings rates, health behaviours, and retirement assets.
The paper I mentioned by Keith Chen about the effect a future strong language has on decision making about their finances.
Success and Luck: Good fortune and the myth of meritocracy.
Another evolutionary psychologist, this time Robert Frank, exploring the idea of whether good ideas come from exceptional people or lucky people. And crucially how we post-rationise events to go with our self-perception.
By Robert H. Frank
The name of the beast: The perilous process of naming brands, products and companies.
A great flow through the process of naming brands and selling them into your stakeholders.
By Neil Taylor