Workout four
🔎 The Behaviour Lens (Part 1)
Workout four memory deck
The memory deck is a cut-down and annotated version of the slides we followed in our workout together. The idea is for this to act as an aid to your memory as well as let you share models and ideas with your team.
Cooldown activities
To read…
How do people decide what they want to know?
The recent paper from Tali Sharot and Cass Sunstein breaking down how people decide to seek or avoid information.
The Behaviour Lens (single sheet)
A single sheet to use when recalling the Behaviour Lens process model.
The Behaviour Lens – Plotting sheet
This is a blank version of the Behaviour Lens’s main segments. You can use this to plot where your customers sit and jot down how they may be articulating their thoughts in each segment.
For your Library
Alchemy: The surprising power of ideas that don’t make sense.
Rory Sutherland is part of Ogilvy & Mather and one of the self-proclaimed impresarios of behavioural economics. His book is short and super easy to read but is peppered with many stories how seemingly irrational interventions, adverts, and experiences go on to make an insane difference to people.
To watch…
The Technology Acceptance Model
A rational and critical view of the Technology Acceptance Model and its limitations. When you watch this, think how we’re intending to use it as part of the unified model.
Extras…
A simple way to better returns (Moneyweek article)
Matthew Lynn takes a stance against the use of smartphones when investing. High tech may be quick and efficienct, but is it promoting negative behaviours?