Workout five
🔬The Behaviour Lens (Part 2).
Workout five memory deck
The memory deck is a cut-down and annotated version of the slides we followed in our workout together. The idea is for this to act as an aid to your memory as well as let you share models and ideas with your team.
Cooldown activities
To read…
Behaviour Lens – Powerpoint template
Here’s the Behaviour Lens layout in a series of Powerpoint slides. You can use this to consider each stage of a customer’s journey to the pinpointed behaviour you’ve identified.
How do people decide what they want to know?
The recent paper from Tali Sharot and Cass Sunstein breaking down how people decide to seek or avoid information.
Billions on the Sidewalk: Improving Savings by Reducing Investment Mistakes
The paper I mentioned which talks about how education should work to help people make progress in their financial life. Some of the ideas here challenge the behaviour-first approach. This is because the author is an economist. However, don’t hold that against him, there’s some very useful detail in here.
Extras…
The Technology Acceptance Model
Two introductory videos on the Technology Acceptance Model and its limitations. When you watch these, think how we’re intending to use it as part of the unified model.
The effect of language on economic behaviour: Evidence from savings rates, health behaviours, and retirement assets.
I didn’t mention this but it’s always a paper people find interesting. It looks at how language affects people’s financial and health decision. By language, I mean their native country’s language (e.g. English, German, Chinese).